AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Burberry Gives Twitter Followers Exclusive ‘Tweetwalk’ Preview Of New Collection

In a first for the fashion industry, British fashion brand Burberry (@burberry) has given their Twitter followers a sneak and very exclusive preview of their 2012 Spring/Summer collection.

Burberry’s first-ever ‘Tweetwalk’ took place yesterday at 4pm, and promised that “SS12 looks will be on Twitter before the runway”. The account then live-tweeted photos of models and celebrities wearing the new Burberry designs backstage at London Fashion Week, giving Burberry’s half a million followers a look at the new range before the audience at the show.

Photographer Mike Kus took control of Burberry’s Instagram account during the preview, which quickly became a global trending topic on Twitter.

“We are thrilled to create the first ever ‘Tweetwalk show’ in partnership with Twitter. Twitter is instantaneous and I love the idea that streaming a show can be in many different forms. This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds,” said Christopher Bailey, Burberry’s chief creative officer.

Burberry is the most popular Twitter account on the FTSE 100, with over half a million followers. Burberry’s Facebook Page has over 8.5 million fans, where the show was also streamed in HD.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!