AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How Do You Measure Content Marketing? [INFOGRAPHIC]

Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.

No wonder it’s the digital marketing buzz phrase of 2013.

In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.

(Source: Brandpoint. Blackboard image via Shutterstock.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!