Did you know that 79 percent of businesses use social media (including blogs) for content marketing, with Twitter (55 percent) the network of choice, ahead of Facebook (54 percent) and LinkedIn (51 percent)?
Content marketing has proven benefits for risk mitigation, lead generation, customer nurturing and more, and companies are taking notice: B2B marketers will allocate approximately 26 percent of their total marketing budgets to content marketing in 2013.
This infographic from Marketo looks at whether content marketing has become traditional advertising’s latest rival.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]