AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

71 percent of companies use social media for content marketing, with more than half (53 percent) viewing it as the most effective strategy for their business, reveals a new study.

Bite (with Redshift Research) polled brands about their content marketing setup, and found that 68 percent of business to consumer (B2C) and 53 percent of business to business (B2B) brands have a dedicated budget for content marketing, with about one-third (31 percent) saying that it was essential for their business.

Driving sales, customer retention and customer loyalty were seen as the key benefits.

Check the visual below for all the findings from the study.

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

(Source: Bite. Marketing image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!