AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

71 percent of companies use social media for content marketing, with more than half (53 percent) viewing it as the most effective strategy for their business, reveals a new study.

Bite (with Redshift Research) polled brands about their content marketing setup, and found that 68 percent of business to consumer (B2C) and 53 percent of business to business (B2B) brands have a dedicated budget for content marketing, with about one-third (31 percent) saying that it was essential for their business.

Driving sales, customer retention and customer loyalty were seen as the key benefits.

Check the visual below for all the findings from the study.

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

(Source: Bite. Marketing image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!