Remember the McDonald’s #McFail?
Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.
Except… it all went horribly wrong. Apparently not all #McDStories were good stories. Indeed, few were, with the majority being either highly critical or mocking. Two hours later, McDonald’s pulled the campaign. Lesson learned.
Or was it? Brands still keep making mistakes, and this infographic from Lattice reminds us of other egg-on-face fails in recent digital marketing history.
- Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]
- Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)
- Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]
- Blogs, Social Media, Video, SEO, Apps - 10 Years of Digital Storytelling [INFOGRAPHIC]