Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

Remember the McDonald’s #McFail?

Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.

Except… it all went horribly wrong. Apparently not all #McDStories were good stories. Indeed, few were, with the majority being either highly critical or mocking. Two hours later, McDonald’s pulled the campaign. Lesson learned.

Or was it? Brands still keep making mistakes, and this infographic from Lattice reminds us of other egg-on-face fails in recent digital marketing history.

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]

(Source: Lattice.)