AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Email Marketing Converts Better Than Search, Social Media, Says Study [INFOGRAPHIC]

Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?

Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.

The best strategy? Use all three in your marketing campaigns.

This, and other data, can be found in this infographic from Monetate, which takes a closer look at how intelligent email marketing can drive conversions.

(Source: Monetate. Email image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!