Far from it, in fact: it’s going from strength-to-strength.
In their Q2 2014 digital tactics report, Gigaom found that 86% of US digital marketers used email marketing regularly, and more than half (56 percent) of respondents said that email was their most effective digital strategy for customer retention.
This compared to 37 percent who cited social media, 32 percent who rated content marketing and just 13 percent for search engine optimisation (SEO). Paid search was deemed most effective by just 4 percent of marketers.
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