Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?
Last week we looked at data from Brandwatch that surveyed more than 250 leading brands in the U.S. and UK, discovering that two-thirds had multiple accounts on Twitter, more than half (57 percent) had switched the tools they used to tweet in the last year and that firms in the States tweeted significantly more than their counterparts across the Atlantic.
The key highlights from this data have been nicely summarised in this infographic from My Clever Agency.
(Source: My Clever Agency.)
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