Did you know that 79 percent of Inc. 500 CEOs have a social media presence, while 70 percent of Fortune 500 CEOs are completely absent on social media?
And will this matter in years to come?
Sure, the Inc. 500 companies have more incentive to be active on social media, but according toa new study conducted by CEO.com (an online resource that lets busy executives stay up-to-date on the latest news and best practices in business management), CEOs at Inc. 500 companies are significantly more active on social media channels than their FORTUNE 500© counterparts.
Inc. 500 CEOs are 13x more likely to be on Twitter than CEOs of F500 companies, but the latter are still more influential (if one bases influence on Klout score and follower count – and many do despite being cautioned otherwise).
CEOs at the largest companies rank 28.3 percent higher than their fast-growth counterparts. Similarly, Fortune 500 CEOs who are on Twitter have more than four times the number of followers than Inc. 500 CEOs. These findings suggest that CEOs of America’s largest companies still have enormous power in the social world, but are not doing enough to take advantage of their position.
“We already assumed Inc. 500 CEOs at small fast-growth companies put more stock in social media than Fortune 500 CEOs of large multinational corporations — what we didn’t know was how overwhelming the difference would be,” said Josh James, founder and CEO of Domo. “CEOs at large corporations are missing out on a tremendous opportunity. In today’s hyper-connected world, CEOs who embrace social media will be the ones who create the most value for their organizations and lead their companies to even greater heights. In that respect, the future looks brightest for the CEOs of the Inc. 500.”
Check out the The 2012 Social CEO Showdown Infographic below for more info:
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- How 5 Brands Are Using Twitter in Latin America [INFOGRAPHIC]
- The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]
- Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]