AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Latin American Digital Consumer [INFOGRAPHIC]

The Latin American digital landscape is rapidly maturing, and brand marketers globally should take note.

IMS, Latin America’s largest independent digital agency, put together an infographic to explore the Latin American digital consumer, and what marketers need to know in order to reach him or her.

Five things every brand marketer should know about this fastest growing Internet economy:

· Nearly 64% of the LatAm Internet population is 34 or younger.

· 97.5% of LatAm Internet users are on social media, including Twitter, Google+, and/or Facebook.

· There’s been a 60.5% increase in ecommerce between 2011 and 2013 in Latin America.

More stats to paint the Latin American digital picture, below:

(Infographic via IMS, image via Shutterstock)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next weekRegister now!