Social media marketing is increasingly becoming a key component of the digital strategies for brands of all sizes, and businesses that are successfully using the internet to leverage their promotional campaigns have realized that a strong and engaged online presence can provide a nice boost to their offline (bricks and mortar) retail arm as well.

This infographic from Kissmetrics utilizes a number of difference case studies to illustrate how online marketing can lead to offline success.

(Source: Kissmetrics. Top image credit: TerryM via Shutterstock.)