Nothing has impacted the PR industry more than Twitter.
Whereas the PR professional of five years ago might have mailed out a press kit and emailed a pitch, today’s PR pros are tweeting journalists and using services like Muck Rack to update their media lists with Twitter handles rather than email addresses.
InkHouse Media + Marketing put together an interesting infographic that takes a look at PR then and now, as affected by Twitter and other modern technology.
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