Did you know that that 70 percent of consumers trust recommendations from their friends?
What if I told you that only 34 percent of people under 30 get their news from television, that 26 percent of consumers are complaining about brands – perhaps your brand – on social media, or that 87 percent of marketers want to better understand how to measure social media ROI?
Platforms such as Twitter and Facebook have revolutionised modern marketing, and this visual from Jamie Phipps takes a closer look at the rise of social media and the changing social landscape.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]