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The Science Of B2B Online Marketing [INFOGRAPHIC]

The Science Of B2B Online Marketing [INFOGRAPHIC]

Did you know that two in five business to business (B2B) companies have acquired a customer through Twitter?

Two-thirds have converted leads on LinkedIn, and 43 percent via Facebook.

Email marketing remains the primary channel for lead generation for B2B brands, favoured by 89 percent, with SEO/search (70 percent), retargeting (70 percent) and pay per click (65 percent) also popular.

This visual from Circle Studio looks at the science of B2B online marketing.

The Science Of B2B Online Marketing [INFOGRAPHIC]

(Source: Circle Studio. B2B image via Shutterstock.)

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