Did you know that two in five business to business (B2B) companies have acquired a customer through Twitter?
Two-thirds have converted leads on LinkedIn, and 43 percent via Facebook.
Email marketing remains the primary channel for lead generation for B2B brands, favoured by 89 percent, with SEO/search (70 percent), retargeting (70 percent) and pay per click (65 percent) also popular.
This visual from Circle Studio looks at the science of B2B online marketing.
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