Major sporting events get serious coverage throughout social media and the 2014 Sochi Winter Olympics is certainly no exception, with the opening ceremony and the key issues being discussed around the Games generating a lot of buzz on Twitter.
Overall, sentiment for the opening ceremony was more positive than negative (although overwhelmingly the response was neutral) with Russia’s stance on homosexuality receiving the most discourse.
- Email Marketing Vs Social Media - Which is Better? [INFOGRAPHIC]
- Which Brands Have Been Naughty (Or Nice) On Social This Holiday Season? [INFOGRAPHIC]
- This Year in Social Media [INFOGRAPHIC]
- These Will be the Top Toys This Christmas (According to #Twitter)