Did you know that one in three colleges say social media is more efficient than traditional media in reaching their target audience?

Admission officers in law schools, business schools and throughout the college network use social platforms to look up and evaluate students, with Facebook leading the way. More than nine out of ten agree that social media is worth the investment, and 12 percent have said that something they’ve found on a student’s social profile have negatively impacted a student’s admission chances.

This, and other statistics, can be found in the infographic below.

(Source: Online Colleges. Graduation image via Shutterstock.)