The next-generation models of the Playstation and Xbox both launch later this year, but which console has got Twitter most excited, and what does this mean for potential sales?
LeadSift analysed hundreds of thousands of tweets talking about the PS4 and Xbox One, and discovered that while more people were talking about the latter, Microsoft’s console had twice as many negative mentions than Sony’s device. From this data, LeadSift predicts the PS4 will outsell the Xbox One by a ratio of 2:1. *
Check the visual below for all the details.
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]