Does this sound familiar? You’re the marketing lead for an exciting new brand, and you’ve heard all of these wonderful stories about the power of social media. Enthusiastically, you quickly set up profiles on Twitter, Facebook, Pinterest and everywhere else you can find – heck, even Google+ – and then sit back and wait until you’re soaking up all that goodness.

Except… nothing happens. Why? You forgot about the single most important aspect of social marketing: content.

And no ordinary, run-of-the-mill, by-the-numbers or (bleh) automated content will do. It has to be great content, certainly if you want to separate yourself from your competitors, engage and delight consumers and stand out from the crowd.

But where to begin?

Thankfully, help is at hand courtesy of this infographic from Lindon East, that proposes five steps to make your social content great.

(Source: Lindon East. Social media image via Shutterstock.)