Did you know that almost three-quarters (71.2 percent) of companies are now using social media for customer support, and that 87.5 percent have seen a positive impact from these channels?
However, while enthusiasm runs high, brands still aren’t putting the necessary resources into place – less than one-quarter (22.4 percent) allocate more than $50,000 per year to social customer support.
This infographic takes a closer look at the social customer service conflict.
- Is Visual Content the Future of Social Media? [INFOGRAPHIC]
- Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]
- Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)
- Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]