Did you know that almost three-quarters (71.2 percent) of companies are now using social media for customer support, and that 87.5 percent have seen a positive impact from these channels?
However, while enthusiasm runs high, brands still aren’t putting the necessary resources into place – less than one-quarter (22.4 percent) allocate more than $50,000 per year to social customer support.
This infographic takes a closer look at the social customer service conflict.
- The Social CEO [INFOGRAPHIC]
- The Story of #Twitter (2006-14) [INFOGRAPHIC]
- 10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]
- The History of Hashtags in Social Media Marketing [INFOGRAPHIC]