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Social Influencers: Digital Marketers’ Most Misused Resource [INFOGRAPHIC]

The question of the moment for digital marketers (which is to say, marketers) is how to reach influencers on social media.

How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?

oBizMedia and MBA in Marketing, using data from Technorati’s 2013 Digital Influence Report, assembled the following infographic, a holistic look at how digital marketers can improve upon their tactics in targeting social influencers.

(Infographic via MBA in Marketing, image via Shutterstock)

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