Digital marketers have placed content marketing as their most important priority for 2013, ahead of conversation rate optimisation, with mobile optimisation their single-most exciting digital priority of this year, says a new report.

Conversely, social media, the digital marketer’s overwhelming favourite in 2012, is very much on the decline.

Social media engagement placed third amongst all leading digital marketing priorities for this year, dropping a single percentage point on 2012 to 38 percent.

Meanwhile, social media fell a whopping 19 percentage points on last year’s ranking amongst the most exciting digital opportunities for this year, being selected by just 35 percent of marketers, compared to more than half (54 percent) in 2012.

(Source: eMarketer. Social media image via Shutterstock.)