It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?
Content marketing has quickly established itself as an important tool for brands, and that trend is expected to develop next year. Images will continue to outperform words for engagement metrics, and hashtags are going to become a leading search tool. Mobile marketing is likely to surpass other forms of online advertising, and social media will become an essential aspect of all business strategies.
This infographic from TwinEngine proposes 14 online and social media marketing trends for 2014.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]