It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?
Content marketing has quickly established itself as an important tool for brands, and that trend is expected to develop next year. Images will continue to outperform words for engagement metrics, and hashtags are going to become a leading search tool. Mobile marketing is likely to surpass other forms of online advertising, and social media will become an essential aspect of all business strategies.
This infographic from TwinEngine proposes 14 online and social media marketing trends for 2014.
- Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]
- Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]
- How To Integrate Social Media Into Big Events [INFOGRAPHIC]
- The Year Of The Social Small Business [INFOGRAPHIC]