Social media comes with a pretty steep learning curve, and for brands looking to implement these tools into their marketing and customer support strategy it can quickly become overwhelming.

Where on earth do you begin?

Well, first, you have to generate content, creating and sharing valuable information that is tailored to boost engagement. You’ll need to start conversations, listening, monitoring and responding to your customers. Of course, you’ll need a community, and the best way to build that is by connecting to the right social networks that best fit your business.

Check the infographic below to see the findings of a recent survey that looked at how tech buyers are using social media, which includes valuable tips for all brands active on these channels.

(Source: UMB Tech. Social media image via Shutterstock.)