As a brand marketer looking to impress your clients with innovative and results-driven social media campaigns, it’s important that you keep an eye on the basics.

The glittering lure of ‘new’ in marketing can be a costly trap – while trying to impress by showing your knowledge of the latest, most exciting, but still decidedly wet-behind-the-ears, and largely unproven platforms and concepts, you can easily lose sight of what really matters and, more importantly, what works.

Sure, sometimes you will need to adapt, as social marketing is as much an art as it is a science. But it’s vital that you get your foundation in place and build upon that, rather than constantly shifting direction and embracing whatever is the current social flavour of the month.

This infographic from Return On Digital provides a one-stop overview for brands and marketers looking to keep their social media campaigns on track.

(Source: Return On Digital. Blue checkbox image via Shutterstock.)