Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?
But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.
Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]