Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?
But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.
Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.
- More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media [STUDY]
- A Field Guide To Navigating Social Media [INFOGRAPHIC]
- The #Selfie Syndrome - Is Social Media Making Us All Narcissistic? [INFOGRAPHIC]
- What Brands Rule Twitter? [INFOGRAPHIC]