Did you know that recent studies have shown that almost three in five (57 percent) UK small businesses now use social media?
Sound good. However, two-thirds of firms spend less than five percent of their digital marketing budget on these channels, and 25 percent say they’re only active on social media “when they have the time”.
Facebook (19 percent) and LinkedIn (14 percent) are the SMBs platforms of choice, with just 4 percent saying that they use Twitter. This infographic from Hiscox looks are how businesses are using social media.
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]
- The Social CEO [INFOGRAPHIC]
- The Story of #Twitter (2006-14) [INFOGRAPHIC]
- 10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]