So you want to market your brand on social media?

Sounds like a great idea. But you need a plan. You need to understand your audience.

For example, how are they using social media? And where? Is your consumer demographic more likely to be found on Twitter or Facebook? What about Pinterest? When is your audience typically online? How can you position yourself to keep up-to-date with the latest relevant social media trends and information?

This infographic from SuretyBonds.com details a beginner’s guide to social media branding.

(Source: Surety Bonds. Social media image via Shutterstock.)