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Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Less than half of brands have effective policy in place for dealing with negative posts on their social media channels, reveals a new study from Social Media Marketing University (SMMU).

Just 45 percent of marketing pros responded positively to the SMMU survey, with one quarter stating that while they don’t currently have a plan in place they do plan to implement one in the future. One in five respondents (22 percent) have no plan in place and no intention of developing one.

Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

(Source: eMarketer. Complaints image via Shutterstock.)

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