As a female social networker, how many followers do you have on your Twitter profile?
Twitter finished second overall behind Facebook, where female users boast an average of 250 friends, but ahead of blogs (149 friends), LinkedIn (89 contacts) and Instagram (89 followers).
“Women are really using social networks to help build their identities,” said Samantha Skey, chief revenue officer at SheKnows. “They’re looking for feedback and validation—concepts that extend from the personal to the commercial, as women post not only photos and status updates about their kids, but also questions and suggestions about products and services.”
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]