The benefits of a well-structured and planned social media marketing campaign are no longer just theoretical, but entirely proven. Businesses and brands of all sizes can tap into the power of social media to raise awareness of their products and services, boost sales and deliver fantastic customer support. But where do you begin, and how do you prepare?
This social marketing roadmap from Awareness provides 9 expert tips for CMOs.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]