In less than a decade, social media has revolutionised the way that products and services are promoted online, with brands and marketers looking to capitalise on these tools with innovative campaigns that engage and delight existing and prospective customers.

The road hasn’t always been smooth – marketers are still struggling to accurately measure social media ROI, certainly when using traditional methods – but increases in business exposure and website traffic, better marketplace insights and improved lead generation have ensured that building a strong presence on channels such as Twitter and Facebook has become priority number one for companies worldwide.

This stat-rich infographic from Go-Globe.com takes a closer look at the social media marketing industry.

(Source: Go-Globe.com. Social media image via Shutterstock.)