In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.
Of course, now social media is very much a business it requires a business approach and strategy, and in recent years significant advances have been made (and start-ups born) in social media monitoring and analytics, with more than six in 10 marketing professionals now using these tools to track and measure their social media ROI.
This visual from Demand Metric takes a closer look at the world of social media monitoring and analytics.
(Source: Demand Metric.)
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