One of the biggest challenges for social media power users is figuring out an efficient system for maintaining, tracking, and engaging with your social media networks.
It’s hard enough to keep up with the firehose of content streaming your way from every direction all day long, let alone responding to mentions and tags, joining conversations with meaningful input, and cultivating connections on each network. And that’s only your personal social media.
What about if you also maintain social presences for brands or businesses? That’s double, even triple, the potential content you’re seeing and time you’re investing on social.
One solution to manage the madness is keeping up with your social media via email.
Hear us out. We know that Inbox Zero is a highly coveted thing, and there are tips and tricks left and right for removing email from your mailbox in favor of other messaging systems.
But, there are various services out there that let you manage your social media through email updates in a non-invasive way that actually saves you time and sanity. You don’t have to log into each account separately, keep 20 browser tabs open, or commit separate valuable chunks of time to each network one by one.
Check out our favorite ways to track social media via email:
• NutshellMail: Constant Contact’s NutshellMail takes copies of all your latest updates in your social networking accounts and places them in a snapshot email. The NutshellMail Update is then sent to your primary email address on your schedule.
Here’s what a sample update from NutshellMail looks like (the Twitter portion specifically):
Supported services right now are Facebook, Twitter, LinkedIn, Yelp, and Foursquare.
• News.me: News.me, a startup based out of New York, analyzes the links shared by your friends, and the links shared by your friends’ friends, on both Twitter and Facebook, then presents those links in a beautiful, news-friendly reading experience via email. Sidenote: these are the people who semi-recently bought and relaunched Digg.
Here’s what the News.me email looks like:
• TweetyMail: With TweetyMail you can completely bypass the need to go to Twitter.com (or any other Twitter client), thanks to enhanced Twitter notifications, the ability to reply/retweet/share auto-shortened links right from email, and total control over the quality and quantity of Twitter data you receive in your inbox. Some premium features do require subscription access after the first month.
Check out this video to see how it works:
Would you consider using email as a management tool for social media? Let us know, below!
(Image via Shutterstock)
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