Which social network is right for your business?

It’s an important question, as the different platforms can vary dramatically in size, user demographic and functionality. While the ‘catch all’ social channels such as Facebook and Twitter might seem the obvious choice for most businesses, the smaller, niche sites, such as rising star Pinterest, can offer additional benefits which could lead to a superior ROI for marketers, particularly when implemented alongside the more popular networks.

This infographic from Imbue Marketing, which takes a closer look at the who’s who of social media for brands, is a useful resource that provides a handy overview of the major players in the social space.

(Source: Imbue Marketing.)