While Facebook continues to dominate social sharing, with four in every ten shares attributable to Mark Zuckerberg’s giant, its slice of the pie is decreasing as it faces growing competition from Twitter and Pinterest.
Twitter, meanwhile, now boasts a 30 percent share, up from 24 percent, and Pinterest has also grown, rising to 20 percent from 16 percent.
Of note: Pinterest is the leading social media site for shares in the ecommerce space, whereas Twitter performs at its best on consumer brand properties.
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]
- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]