While Facebook continues to dominate social sharing, with four in every ten shares attributable to Mark Zuckerberg’s giant, its slice of the pie is decreasing as it faces growing competition from Twitter and Pinterest.
Twitter, meanwhile, now boasts a 30 percent share, up from 24 percent, and Pinterest has also grown, rising to 20 percent from 16 percent.
Of note: Pinterest is the leading social media site for shares in the ecommerce space, whereas Twitter performs at its best on consumer brand properties.
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