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Social Media Play-By-Play For Super Bowl XLVIII [INFOGRAPHIC]

Social Media Play-By-Play For Super Bowl XLVIII [INFOGRAPHIC]

Super Bowl XLVIII has come and gone but data is still flooding in from social media’s impact – and involvement – in the day’s events, particularly in brands’ marketing strategy.

Did you know, for example, that 45 commercials used hashtags during the Super Bowl ad breaks? But how were this promotions implemented on Twitter and Facebook? Check the visual below for a play-by-play overview, which comes courtesy of Offerpop.

Social Media Play-By-Play For Super Bowl XLVIII [INFOGRAPHIC]

(Source: Offerpop. Play image via Shutterstock.)

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