AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How Sports Fans Engage With Twitter [INFOGRAPHIC]

How Sports Fans Engage With Twitter [INFOGRAPHIC]

Nearly 70% of sports fans who follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content, according to IMG’s 2013 Catalyst Fan Engagement Study.

Catalyst PR created the infographic below as a visual version of the study’s findings.

Key takeaways from the study, based on a REPUCOM survey of more than 2,100 avid sports fans aged 16-64:

- On gameday, Twitter has the most frequent use. Instagram has shown the most growth in post-game use.

- Google+ and YouTube have seen the largest overall year-over-year growth (+94% and +35% respectively), but Facebook is still the most used channel, with 73% of sports fans using it to follow and discuss sports.

- The most engaging content for sports teams to publish is pre-game excitement, followed by historic photos/videos and then bloopers.

How Sports Fans Engage With Twitter [INFOGRAPHIC]

(Source: Catalyst.)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!