Social media is getting bigger and bigger and shows absolutely no signs of slowing down. Collectively, the top six social networks – Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest – have hundreds of millions of active users.

Which means that not only do brands also need to be active on one or more of these platforms, but that they must ensure that what they’re doing, in the business of social media engagement, brand awareness and customer support, works – and that it works well.

And the payoffs are considerable – one recent study showed that 52 percent more leads were generated when marketers spent 6 or more hours per week engaging on social media compared to those who spent less time, and companies that use Twitter average double the number of leads per month than those who do not.

This infographic takes a a closer look at what makes a successful social media campaign.

(Source: Coxblue.com.)