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Climb the Ladder

Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.

351 articles

social media manager

What Does a Social Media Manager Do?

The role covers more than posting. A complete guide to responsibilities, 2026 salary ranges, required skills, and how to get your first job.

Social media managers are responsible for building and maintaining a brand's presence across social platforms. They create content, engage with audiences, analyze performance data, and develop strategies to grow followers and drive business results. It's…

Jenell Talley

How to Network Like a Boss

Sometimes when you say the word "networking", you can actually see people shudder. There aren't many terms that bring up such acute feelings of dread for so many people. And if you've ever had to…

Jess Focht

woman meeting with person at coffee shop networking

How to Network for a Job: 7 Steps to Land Your Next Role

In this article: Take Initiative | Build Relationships First | Schedule Follow-Ups | Get Contact Info | Know Your Industry | Offer Value | Stay in Touch | FAQs You never know when a promising…

Joel Schwartzberg

managing an agency pitch

The Agency Pitch Is Broken. Here’s What’s Replacing It.

In this article: Four Fault Lines | What's Replacing Pitches | Three Mistakes to Avoid A strategist at a mid-sized creative agency recently spent eleven weeks preparing for a major retail client pitch. The internal…

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