In case you haven’t noticed, teenagers do things differently.
While Twitter and Facebook have quickly established themselves as the de facto social networks across almost every major industry for adult users, these platforms, while still popular, certainly aren’t the be all and end all with the younger demographic.
Indeed, image-led social channels, such as Tumblr, Instagram and Snapchat, are rapidly growing in popularity amongst 13-19 year-old losers, and it might be at the expense of their more established, but increasingly less cool, older brothers.
61 percent of teenagers cite Tumblr as their favourite social media site, ahead of Facebook (55 percent) and Twitter (22 percent). Almost as many chose Instagram (21 percent) and Snapchat, which launched just two years ago, is already being used by 13 percent of teenagers.
This infographic from NextAdvisor takes a closer look at the changing landscape of teens and social media.
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