Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how more than half of recruiters are now using Twitter, why social media engagement is a real metric, a comparison between social and traditional marketing, how Pinterest had a great month in June and when follower numbers on Twitter do matter.
Here are our top 10 Twitter stories of the week.
Did you know that an amazing 93 percent of recruiters now use LinkedIn to source prospective job candidates? Facebook is a distant second, with two-thirds (66 percent) of recruitment firms using that platform, and for the first time over half (54 percent) now use Twitter – yet another reason why youmust be mindful what you tweet, particularly if you’re looking for work.
Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent? Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space. So is it all a waste of time?
Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes. But how does social media compare to traditional marketing? What are the pros and cons of each?
In February online sharing service Shareaholic released data that showed that Pinterest had moved above Twitter as a source of referral traffic to websites for the first time, with some 1.05 percent of visitors coming from Pinterest, against a lackluster 0.82 percent from Twitter. Now, Shareaholic have released some updated numbers for June, and guess what? Pinterest has moved even further ahead, commanding a heady 1.19 percent of referrals to Twitter’s mediocre 0.92 percent. Pinterest has even put the mighty StumbleUpon out to roost. But, impressive as these numbers are, here’s the problem: it’s just one month. In every other month since February Pinterest has finished last.
The number of followers you have on Twitter has always been an ill-advised way to measure status and influence. It looks impressive, but in many cases is not indicative of anything. If you have 100,000 followers it certainly appears that you’re popular, and that you must (in some way) matter, but virtually anyone can reach that number – all you have to do is follow 101,000 people yourself. The actual value of building a large community via reciprocal following (certainly automated) is often very low – by definition, these kinds of networks are not (and likely never will be) all that engaged.
Can you predict whether someone is a psychopath in 140 characters or less? The organizers of this crowdsourced data science contest think so!
Do you work in PR or know someone who does? If you read this post, your success rate when pitching stories to journalists will increase tenfold. It would have to if you’re guilty of some of the no-no’s this Twitter highlights.
Do CEOs tweet? Mostly…no. The vast majority of Fortune 500 CEOs aren’t that fond of social media (other than LinkedIn) – but there are some exceptions.
What would you do if you sent a tweet taunting a competitor and the police showed up at your door telling you, very clearly, to ‘cut it out?’ Well, if you were Scott Moses, you’d try to turn the attempt at intimidation into something good for your local community. And you’d keep your sense of humor while doing it.
Tweeting might be bad for your health, a new UK-based survey has found. A poll of Facebook and Twitter users found that over half of them believe that the social networks have changed their behavior, and that their lives have actually be changed for the worse.
- Tips for getting more tweets as a conference speaker
- Are Twitter users really more right wing than folks on Facebook?
- Are you new to Twitter? Don’t worry – you already know how to use it
- HootSuite is now 4 million users strong
- Twitter has launched an official Nokia app
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