Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that social sharing buttons have been rated the top tactic by digital marketers, 3 tips for effective social media customer service, a new feature that allows you to book and pay for your flight via Twitter and Facebook, the rise of social media in e-commerce and 5 tips for great social content.
Here are our top 10 Twitter stories of the week.
Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.
Over the last few years there’s been a huge shift towards using platforms such as Twitter and Facebook for customer service, with one in three social media users preferring to contact companies via these channels than over the phone.
Picture the scene: you’re looking to travel somewhere nice for your vacation, and you’re using Twitter to search out good ideas from friends and contacts. You find the perfect place, but, oh… you have to leave Twitter to actually book your flight, like some kind of savage. Not no more. KLM Royal Dutch Airlines has developed a method of payment which enables customers using Twitter or Facebook to book or rebook a flight, make a seat reservation, or to arrange extra baggage, can now pay through these channels.
Did you know that 75 percent of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest? Indeed, a majority of consumers now use social media to guide their purchases, with four in ten going on to purchase an item in-store or online after sharing it on Facebook, Twitter or Pinterest. When you consider that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016, well… you do the math.
So you want to be a success on social media? You need content your followers will want to share. Here’s the good news: great ideas can come from anywhere, and they arrive all the time.
A think tank estimates that there are approximately 10,000 tweets per day that contain racial and ethnic slurs – which amounts to 1 in 15,000 total tweets.
The Sochi Olympics have been blowing up on Twitter, with athletes tweeting horror stories and journalists tweeting… pretty much the same. With all of the negative attention, it’s probably no surprise that a parody Twitter account is making waves. What might be surprising is just how polite – and popular – the account is.
Have you seen the new Twitter? No, not that new Twitter. That’s so four weeks ago. This new Twitter. You know, the one that looks a bit like Facebook.
Amid the hype and excitement of the Super Bowl (and, increasingly, the Super Bowl ads), Esurance made a bold move: They bought the ad slot immediately following the game, and saved a cool $1.5 million. Not to let this “spare change” go to waste, the company launched a Twitter contest, with one lucky Twitter user who tweeted the #EsuranceSave30 hashtag winning the entire $1.5 million pot. This week, the company handed out the cash – and shared the amazing social media statistics that this contest generated.
If you’re only tweeting from Twitter.com, you’re in for a nice surprise – there’s a whole suite of tools, apps and software out there that can take your Twitter marketing to the next level.
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(Twitter image via Shutterstock.)
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