This Week On Twitter: State Of Social Business, 6 Social Media Success Tips, Top Twitter Trends 2013
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a visual that looks at the state of social business, 6 best practices for social media success, the top Twitter trends of 2013, how to increase Twitter engagement by a whopping 324 percent and how social media helps small businesses grow.
Here are our top 10 Twitter stories of the week.
Did you know that 78 percent of companies have a dedicated social media team, up from 67 percent two years ago?
Want to succeed in social media?
2013 was a big year for Twitter. We saw a royal baby take over the Twittersphere, and scandals like the NSA revelations blow up overnight. So what were the most popular trending topics on Twitter in the past year?
Want to increase your engagement rates on Twitter? How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward. Here’s what you need to do.
Did you know that 80 percent of socially savvy small business owners use channels such as Facebook, Twitter and LinkedIn for monitoring and collecting information about their competitors?
Twitter is famous for its “experiments” and its latest appears to be a feature that unveils nearby tweets, whether you follow that user or not – which could present a new opportunity for local businesses.
There’s really no typical “day in the life” for a social media marketer. But Razor Social takes a great stab at mapping one out, starting with maximizing the commute to work by sketching out ideas and catching up on podcasts; and ending with checking on Google Analytics and Pinterest metrics.
Did you know that a recent study showed that 81 percent of businesses think that social media can harm a company’s reputation if not used properly?
We’ve been asking for it for years. And, finally, rumour has it that Twitter is secretly working on a button which will allow users to edit tweets after they have been published. Which, if true, could change everything about how we use and value the platform as a medium for sharing and consuming breaking news.
Twitter’s a much more visual place these days, thanks to the new in-stream image preview that expands photos in tweets without users having to click on them. But how do you make sure the image you include in a tweet is optimized for your followers so nothing important is cut off the top or bottom and you’re maximizing your visual real estate?
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(Twitter image via Shutterstock.)
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