Need a little weekend reading? We’ve compiled our top ten stories of the week, which includes how to turn off Twitter’s annoying new email notifications, Twitter’s escalating status as an online brand, Twitter myths, hacks and shortcuts, how to find your place in Twitter’s history and news on the company’s fast-growing workforce, which is now more than 500 employees.
Here are our top 10 Twitter stories of the week:
This week Twitter announced an update to their notifications system so that you now get an email each time somebody that you follow retweets or favourites one of your tweets. Email notifications have been a huge boon for Facebook because they keep those all-important users coming back to the platform again, and again, and again. For Twitter, which has always had a problem converting and keeping new signups, this could and should be huge. But for veteran users, Twitter’s notifications fall somewhere between clutter and spam. Here’s how to get rid of them.
Data from internet-based market research firm YouGov has revealed that Twitter’s profile is so high that they’ve become the second-most talked about online brand – even above Google (although Facebook, at number one, is some way off in the distance). The problem? Nobody knows how they feel about it.
In February we wrote about Twitter’s escalating employee count, which was closing in on 400 members of staff. Way back in May 2009 – when Twitter was black and white and mostly made out of wood – that number was just 69. Now, just three and a bit months later, Twitter’s roster has jumped by over 25%, and has moved above 500.
Recently, some independent analysis of the user ID numbers on Twitter has led to estimates that the network now has about 260-70 million registered profiles. But what exactly are these user IDs, and how do you find yours?
Twitter’s been around for a while, but there are still some nasty myths circulating among even the Twitter elite that could be crippling your success.
More potentially damaging beliefs that Twitter newbies and veterans hold which could prevent you from finding success on the network.
Twitter’s advertising platform has been a controversial (and heavily scrutinized) source of revenue for the company, and it’s one that hasn’t yet delivered on the innovation we were promised by Twitter CEO Dick Costolo way back in 2009, leading to much egg on face. Still, it’s a key part of the platform’s move towards profitability, and this nicely designed infographic from Mashable takes a look back at the history of advertising on Twitter, which begins with the very first tweet from founder Jack Dorsey.
Twitter is all about the real-time and now – it’s go, go, go – but sometimes it seems to take an awful lot of effort to do what should really be a very simple task. It certainly doesn’t have to be that way – here are 3 quick and painless Twitter hacks to help you speed through your day.
Liz Heron, The New York Times social media editor, spoke at the BBC’s Social Media Summit earlier this week and revealed that the Times has a satisfyingly laid-back approach to the management of their social media program. “We don’t really have any social media guidelines. We basically just tell people to use common sense and don’t be stupid.”
Last week we looked at some research from Twitter account tracker Twopcharts, which stated that Twitter had passed the 300 million user mark. This clashed with user stats released from Twitter themselves, who pegged their network at 200 million profiles in February. So, what gives? How many users does Twitter actually have, how many of those are actively using the service and, more importantly, what the heck is an active Twitter user, anyway?
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