Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?
Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.
Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions.
(Source: Simply Measured.)
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