How do the top U.S. retail brands stack up on social media?

Platforms such as Facebook, Twitter, Google+, Pinterest and YouTube have revolutionised retail marketing. The top brands can easily attract millions of fans and customers – tens of millions on Facebook – and, engaged appropriately, these huge, attentive audiences can dramatically raise product and service awareness, boost website footfall and drive sales.

This infographic takes a closer look at the top brands in the social media retail space.

(Source: Retail Customer Experience. Shopping basket image via Shutterstock.)