In June Pew Research undertook a survey of 2,277 Twitter profiles and determined that Twitter adoption among internet users in the United States had increased significantly.
As we documented in our analysis, Twitter usage amongst all online adults had leapt to 13% (from 8%), and the male demographic had doubled in size to 14% (from 7%). Most interestingly, 25% of online African Americans use Twitter (11% on a daily basis) as well as 19% of Hispanics.
Social PR agency Column Five Media have taken all this data and produced this brilliant infographic.
(click to enlarge)
(Source: Column Five Media.)
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]
- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]