Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?

The benefits of using Twitter for businesses are numerous. Marketers can use the platform to share content and links, sending traffic back to their e-commerce website or blog, track industry buzz, network and engage, provide customer support and, vitally, position their brand’s message directly in front of advocates and fans.

This infographic from Yell takes a closer look at the business benefits of Twitter. It’s a little basic for veterans, but a great starting point for brands who are still on the fence about how and why Twitter can work for them.

(Source: Yell. Twitter image via Shutterstock.)