So you want to run a contest on Twitter?
Smart idea. Twitter contests are a cost-effective, efficient and (relatively) easy way to generate mass exposure for your brand, products and services. But before you go ahead and click “GO!”, there’s a few things that you need to remember.
It helps to lay down some house rules. Discourage the creation of multiple accounts or mass-spamming of entries. Ask users to @reply you or use a hashtag in their update so you can monitor results. Ensure your contest and any media you use (including the hashtag) is relevant to your brand. Make sure you follow Twitter’s general rules, not forgetting all other laws and regulations.
This infographic from Keyhole proposes 6 tips for running a Twitter contest.
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