The @TwitterMedia team has officially unveiled a new blog, leaving its media microsite on Twitter’s developer forum in the dust.

The blog will track “cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more.”

In a post introducing the blog, Twitter Media Team’s Head of Global Operations, Ben Grossman, wrote,

“Hello from the @twittermedia team, and welcome to our new blog. This is the place where we will celebrate you — our users and media partners — for all you do to truly make Twitter a global town square.”

The blog technically launched July 2, but @TwitterMedia sent a tweet officially calling attention to its new web property just yesterday:

Topics of coverage to expect from the Twitter Media Blog include, per Grossman:

· highlights and examples of new and innovative uses of Twitter

· updates on latest features and products

· tips for maximizing presence and impact on Twitter

Twitter redesigned its blog interface back in April, a departure from the typical Twitter aesthetic. The company is clearly putting more eggs in its blog basket.

The Twitter Media Blog joins Google Inside Search and Facebook Stories as a media endeavor designed to help inspire journalists’ use of social media networks.

(Image via)